First impressions are critical

By Jason D Tuzinkewich – CBI

Jason Tuzinkewich - CBI, M&A Advisor

When selling your business, one of your biggest hurdles will be that first management presentation or facility tour. This is the first time you’ll meet the buyer face-to-face. This is often a two to six hour meeting.

We’ve had sellers knock it out of the park. And we’ve had sellers who thought they nailed it, when we knew the buyers were never coming back. First impressions are critical. This meeting can’t be taken for granted.

Don’t
– claim perfection
– make it all about you
– guess at numbers

Do
– Clean up
– highlight your key people
– be transparent
– ask questions about the buyer
– practice with your advisor in advance

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Jason has 20 years of professional experience in business operations and development. He is well positioned to guide business owners through their M&A options while coordinating all efforts to help ensure a successful outcome for each and every one of his clients.