Reps and warrants are one of the top five negotiated items in a business sale. These tie back to legal and ethical issues like whether the business is yours to sell and that you stand behind your record keeping.
Negotiations here can center around language like “absolutely true” versus “to the best of my knowledge.” Having a specialized M&A attorney who understands what’s reasonable and customary can be critical in this piece of negotiations.
You want a specialized M&A attorney who’s a deal maker. Otherwise your life’s work could go up in flames because someone didn’t understand what’s normal and customary to protect your interests while still remaining reasonable to the other side.