Rodney Ott of Cornerstone Business Services in Green Bay, Wisconsin

When it comes to buying a business, buyers aren’t looking for low price competitors. They want a business with strong margins and a value proposition.

That means you have to do more than price yourself against the competition.

Figure out why your business is different from the competition and why that differentiation matters to your customers.

Understand your competitors’ strengths and weaknesses too.

Use this information to strengthen your competitive position or highlight growth opportunities for a future buyer.

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Rod grew up in a family construction business and comes from an extended family of entrepreneurs. He understands the challenges and commitments that come with business ownership, and the importance to the client of the best possible business transaction result.