Owning a business and selling one are different experiences, requiring completely different skillsets. You know your business. We know how to sell it. Our proven process simplifies the long and complex selling experience, and typically brings multiple buyers to the table, giving you leverage and opportunities to accomplish your goals and maximize value.

By engaging Cornerstone to sell your business, you dramatically improve your chances of a successful sale.


  1. We listen to what’s important to you
  2. We tell you the truth so you can make a well-informed decision about selling your company
  3. We bring in our copywriter to interview you rather than asking you to fill out a 40 page questionnaire to tell your story to potential buyers
  4. We put hundreds of hours of research into finding your best buyers and proactively contact them
  5. We vet experts in multiple disciplines so we can offer you the best team of specialists for your specific services
  6. We have a closing rate significantly higher than the industry average


Call us to learn more about the Cornerstone process and how
we can help you successfully sell your business.
Finish Strong – Contact Cornerstone Today!
All communications will be confidential.

Most of our clients fall into one of the 3 following categories:



Business Services

A select group of some specific industries in which we have industry expertise and/or recent success:

  • Machine Shops
  • Metal Fabrication
  • Staffing Services
  • Professional Services
  • Oil & Gas
  • Petroleum
  • Logistics/Warehouse
  • Janitorial Services
  • Waste Management
  • Food
  • Safety Related Companies
  • Wood Product Manufacturers

Don’t see your specific industry, contact us to discuss other industries
we have had success in besides those listed above.

What You Don’t Know Will Hurt You

“3 Common Mistakes When Selling A Business”


  1. For Sale By Owner Model (aka Saving Cents While Losing Dollars)
    Some business owners try to forego all fees by selling their business without assistance from an M&A specialist. Here’s what usually happens:

    • They risk their largest asset (typically 70-80% of their net worth) trying to learn the M&A process as they go
    • They underestimate the time and energy it takes to sell a business and divert attention away from their real business responsibilities, damaging their company’s worth
    • They don’t have the buyer reach to attract qualified buyers, greatly diminishing their ability to get top market value
    • Confidentiality is threatened, and the company usually suffers in the end. (CASE STUDY – He Tried to Sell His Business Himself)
  2. Real Estate/Brokerage Model
    Some business brokers list your business for little to no money down and a 10-12% success fee. For them it’s all about quantity, not quality. They create limited marketing materials, post your opportunity on multiple websites, and wait for the phone to ring. (Ironically many buyers complain that brokers don’t return their phone calls!) They take on as many engagements as they can, making their fees on the 15-25% of their listings that actually sell. (CASE STUDY – Planning Now to Sell Later)
  3. Seminar/Large Retainer Model
    Some of these M&A firms invest heavily in direct mail, telemarketing, seminars, and other business development activities. They use a hard sell / too-good-to-be-true approach, telling the business owner what they want to hear and typically over-valuing the business. They convince sellers to pay $30,000-$60,000 or more in retainers, making a considerable income through retainer fees rather than actual business sales.  And because they over valued the business to get the client, they have a significantly lesser chance of selling the business at the benchmark value. An employee from one such company told us their closing rates were as low as 5-10%. (CASE STUDY – Succeed Where Others Failed)

Here’s Our Alternative 


Process Flow 2015