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State of M&A Conference 2025
LOCATION:
Oneida Hotel & Conference Center;
2040 Airport Dr, Green Bay, WI 54313
DESCRIPTION:
State of M&A is northeast Wisconsin’s premier annual conference on mergers & acquisitions.
The State of M&A conference is a unique experience giving an insider’s perspective on the mergers & acquisitions marketplace and multiple breakout sessions providing value enhancement opportunities for business owners.
Created to help business owners in Wisconsin better understand and enhance their company’s value, successfully grow through acquisition, and strategically prepare for their eventual exit.
WHO SHOULD ATTEND:
Business owners, C-Suite executives, Accountants, Attorneys, Lenders, Financial advisors, Business consultants/advisor
COST:
$75
APRIL 29th, 2025
9AM – 5PM
AGENDA:
8:00-9:00 Registration / Networking
9:00-9:30 Welcome / State of M&A
9:30-10:15 Keynote | National 2025 Selling Your Business Study Findings
10:30-11:20 Breakout Session
11:30-1:00 Lunch / Keynote | Economic Outlook
1:00-1:50 Breakout Session
2:00-2:50 Breakout Session
3:00-4:00 Lower Middle Market Shark Tank
4:00-5:00 Cocktail Reception / Networking
PRESENTATIONS

Scott Bushkie,
CBI M&AMI, CM&AP
National 2025 Selling Your Business Study Findings
Scott Bushkie is the Managing Partner and Founder of Cornerstone Business Services, a boutique M&A firm specializing in the lower-middle market. In his keynote, Scott will reveal the 2025 results from a commissioned national study surveying 750 business owners with at least $5M in annual revenue. This research dives deep into business owners’ thoughts, fears and expectations when it comes to selling their businesses. You can expect to have common myths challenged, learn practical truths, and find out what business owners really think about the sale process.

Corey Schroer, CFA
2025 Economic Outlook
Corey is a member of the Investment Strategy Group (ISG) at Goldman Sachs. Corey focuses on strategic asset allocation, tactical asset allocation, and portfolio construction for Private Wealth Management clients. In his keynote, Corey will address the current economic and financial market backdrop, the outlook for the year ahead and how it may affect M&A.

Jayne McQuillan, CPA, MBA, CEPA
Beyond the 30%: How Strategic Planning Unlocks a Successful Business Sale
Did you know that only 20-30% of businesses that go to market successfully sell? The primary reason for failure isn’t lack of interested buyers – it’s lack of preparation. In this session, we’ll explore why proper exit and transition planning is the key to maximizing business value and ensuring a successful sale. We’ll cover:
- The critical role of succession planning in avoiding last-minute deal breakdowns
- How a well-developed business plan enhances buyer confidence and valuation
- Practical strategies to make your business more attractive to acquirers
- Key steps business owners should take years in advance to improve sale outcomes
- Real-world client case studies that demonstrate how preparation increases profitability, ignites scalable growth, and build millions in business value.
Whether you’re a business owner planning your future or an advisor supporting clients through the M&A process, this session will provide actionable insights to improve success rates and maximize value.

Bill Bradley

Aaron Faulkner
Acquisitions: What Works and What Doesn’t
This will be a hands-on look at deals that have gotten done and what the structure has looked like to make them successful. Key points that the bank, buyer and sellers have gotten comfortable with to push the deal over the finish line.

Terry Gerbers

Joseph Miotke

Chris Scherer
Identifying and Addressing Relevant Issues with Due Diligence in M&A

Lisa Cribben, CPA, ABV, ASA, CMA

Chris Lerario, MBA, CVA
Bridging the Gap: Practical Structure, Financial and Tax Considerations for Rollovers and Earn-Outs
This presentation will explore the key structuring considerations and common features of rollover equity and earn-outs. We will discuss the rationale for considering these structures, the complexities involved in their implementation, and common challenges sellers may face. Additionally, we will examine the tax implications for both buyers and sellers to help navigate these transactions effectively.

Brady Paschke, CPA, CMA
Maximizing Business Value with Digital Diligence
Conducting digital diligence has become as common and valuable as assessing Quality of Earnings for investor valuations. Determining the security and robustness of IT infrastructure and key systems, highlighting opportunities for efficiency improvements through the automation and the implementation of AI are key areas of focus which have a significant impact on business valuations. CLA is assisting business owners in understanding how they can maximize their business valuations by conducting digital diligence.

Brannon Guyette, CIMA

Leslie Lauer, CEPA, CFP, ChFC
Exit Strategies Unlocked: Maximizing Wealth When Selling Your Business
You have worked for years if not decades to generate cash flows for you and your family and understand the sacrifices that business owners take on.
What are options available to ensure you maximize your exit strategy?
In this session you will learn about how to make your money and resources work smarter for you before and after a sale.
While risk is inevitable, being unprepared is not.
Key Points:
Drafting a Key Man Policy or Buy/Sell Agreement
Employee Stock Ownership Plans (ESOP)-What are they and should I consider it?
Wealth Management Strategies: Lowering portfolio risk and tax efficient portfolios
In this crowd-favorite session, four distinguished private equity groups will evaluate a hypothetical target company and submit confidential bids. Each firm will present its offer sequentially, without insight into competitors’ proposals, providing a real-world demonstration of competitive valuation, strategic negotiation, and deal structuring in the lower middle market M&A arena.
Please contact mturkow@cornerstone-business.com with any questions.










